Privacy Policy

Lifetime Brands, Inc. (“Company”, “us” or “we”) recognize the importance of your privacy. Please read the following privacy policy to understand how we will treat your information in connection with our Site located at (the “Site”).

This privacy policy was last updated on May 23, 2023.

This policy applies to information we collect: (a) on this Site; (b) in e-mail, text and other electronic messages between you and this Site; or (c) through mobile and desktop applications you download from this Site, which provide dedicated non-browser-based interaction between you and this Site.

It does not apply to information collected by (a) us offline or through any other means, including on any other Site operated by Company or any third party (including our contractors, affiliates and subsidiaries) or (b) any third party (including our contractors, affiliates and subsidiaries), including through any application or content that may link to or be accessible from or on the Site.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.


This Site is for informational purposes only and we collect limited data when you visit the Site. This information may include personal information if you voluntarily provide it to us. We may also use certain tracking technologies to help improve user experience and deliver a better and more personalized service. The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
  • Flash Cookies. Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies.
  • Web Beacons. Pages of our Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and for other related Site statistics (for example, recording the popularity of certain Site content and verifying system and server integrity).

Some content or applications, including advertisements, on the Site are served by third-parties, including advertisers, ad networks and servers, content providers and application providers. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the section titled "Choices About How We Use and Disclose Your Information" below.


We use the limited information that we collect about you or that you provide to us:

  • To present our Site and its contents to you;
  • To provide you with information that you request from us;
  • To fulfill any other purpose for which you provide it;
  • To notify you about changes to our Site, other Lifetime Brands, Inc. sites, or any products or services we offer or provide; and
  • In any other way we may describe when you provide the information.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your Personal Data in this way, please adjust your user preferences in your account profile. For more information, see the section titled "Choices About How We Use and Disclose Your Information" below.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Data for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.


The Site may disclose certain identifying information about you, such as your name, phone number, and email address to our sales representatives. We may also share personal information about you:

  • For any purpose disclosed by us when you provide the information;
  • With your consent;
  • To comply with any court order, law or legal process, including to respond to any government or regulatory request;
  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; or
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers or others.

    We have implemented commercially suitable physical, electronic, and managerial measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. These procedures include, but are not limited to, firewalls, encryption, intrusion detection, and Site monitoring. We also limit access to any Personal Data we receive to employees who need access to that information in order to do their jobs.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.


    We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

    • Tracking Technologies and Advertising. Most browsers accept cookies automatically. You can set your preferences by clicking the pop-up banner when you first visit our Site. Please note that you may set your preferences once every 24 hours. You may also be able to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For instructions, check your browser’s technical information. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly. Please note that cookie-based opt outs must be performed on each device and browser that you wish to have opted out.
    • Promotional Offers from the Company. If you do not wish to have your e-mail address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by clicking the Unsubscribe link in the promotional email. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
    • Targeted or Interest-Based Advertising. We may work with third-party advertising companies that collect and use information about your online activities across sites over time, in order to deliver more relevant advertising when you are visiting the Site and elsewhere on the Internet. This practice is known as interest-based advertising. You may visit or to learn more or to opt out. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. If you delete, block, or otherwise restrict cookies or use a different computer or Internet browser, you may need to renew your opt-out choice.
    • Google Analytics. We may use Google Analytics to improve our Site’s functions. You can choose not to be included in Google Analytics by visiting


    You may also send us an e-mail at to request access to, correct or delete any personal information that you have provided to us. We cannot delete your Personal Data without also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

    If you delete your User Contributions from the Site, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Site users. Proper access and use of information provided on the Site, including User Contributions, is governed by our Terms of Use.


    Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Site. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site or on or through any of its features/register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at


    California Civil Code Section § 1798.83 permits users of our Site that are California residents to request, at one (1) time each year, certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to or write us at:

    Lifetime Brands, Inc.
    Attn: Consumer Services - Data Requests
    22 Blake Street
    Medford, MA 02155


    Residents of California, Colorado, Connecticut, Utah, and Virginia (the “States”) may have additional rights. Where we collect Personal Data from residents of the States we comply with the consumer privacy laws of the States (“US Privacy Laws”). This Supplemental US Privacy Notice applies to residents of the States (“you” or “your”).

    For the purposes of this Supplemental US Privacy Notice, “Personal Data” means information that is linked or reasonably linkable to a particular individual or household. However, the following categories of information are not Personal Data:

    • Publicly available information;
    • Deidentified or aggregated data; or
    • Information otherwise excluded from the scope of US Privacy Laws.

    We collect the following personal information directly from you or from your online activity:




    Disclosure to a 3rd Party

    Retention Period

    A. Identifiers.

    Identifiers may contain the following: name, shipping addresses, billing address, email address, phone number

    To communicate with you about your orders or purchases, your account, and your requests for information; to provide customer support in response to your communications with us; to send you updates about new products and offers that may be of interest to you; to tailor your experience at our Sites, showing you content that we think you might be interested in

    This data may be disclosed to Processors, Affiliates, Other Users of our services, and Business Partners

    For as long as necessary to fulfill our legitimate business purposes.

    B. Internet / Electronic Activity.

    Internet/Electronic Activity may contain the following: Information automatically collected from your browser, such as your browser type, viewed webpages, links that are clicked, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Site, the amount of time you spend viewing or using the Site, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Site

    To improve our Sites, customer service, and user experience

    This data may be disclosed to Processors, Affiliates, Other Users of our services, and Business Partners

    For as long as necessary to fulfill our legitimate business purposes.

    C. Imprecise Geolocational Data.

    Imprecise Geolocational Data may contain the following: Information automatically collected from your device, such as your internet service provider’s address; your internet protocol or IP address; your MAC address; your operating system; and the type of handheld or mobile device used to link to the web page

    To improve our Sites, customer service, and user experience 

    This data may be disclosed to Processors, Affiliates, Other Users of our services, and Business Partners 

    For as long as necessary to fulfill our legitimate business purposes.

    We do not collect sensitive personal information as defined by US Privacy Laws. We use and disclose personal information as described above. Personal information may also be used or disclosed as otherwise permitted or required by applicable law. We do not sell or share personal information.

    Residents of the States may have the following rights under US Privacy Laws:

    • The rights to access, correct, or delete Personal Data;
    • The right to obtain a portable copy of Personal Data;
    • The right to limit the use of Sensitive Personal Data in certain circumstances; and
    • The rights to opt out of targeted advertising, sales of personal data, or profiling.

    If you are a resident of a State, you can submit a request to exercise your Personal Data rights under US Privacy Laws by visiting our online portal at To protect your privacy, we may need to authenticate your identity before we respond to your rights request. We will use commercially reasonable efforts to verify your identity for this purpose. Any information you provide to authenticate your identity will only be used to process your rights request. Please be aware that we do not accept or process rights requests through other means (e.g., via fax or social media).

    After submitting your request online, you will receive a follow-up email, which may include a link you must click on in order to verify your identity. If you do not click on that link, we may be unable to complete your request due to lack of verification. It is important that you provide a valid email address in order for us to be able to process your request.

    We will respond to your rights request within 45 days, though in certain cases we may inform you that we will need up to another 45 days to act on your request. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can appropriately verify your identity and the request as authentic. Also note that each of the rights are subject to certain exceptions. If you believe our response to your rights request is insufficient, you can appeal our decision by contacting the Data Protection Compliance Officer at and we will inform you of our final decision within 45 days.

    We reserve the right to decline to process, or charge a reasonable fee for, requests that are manifestly unfounded, excessive, or repetitive.

    We will not discriminate against you for exercising any of your rights under US Privacy Laws.


    Our Site is hosted and operated in the United States. By using the Site, you are consenting to the transfer of your Personal Data to the United States. If you are accessing the Site from outside of the United States, please be advised that United States’ law may not offer the same privacy protections as the laws of your jurisdiction. To learn more about your rights under international laws, please email


    It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Site home page. If we make material changes to how we treat our users’ personal information, we will notify you by e-mail to the e-mail address specified in your account and/or through a notice on the Site home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Site and this privacy policy to check for any changes.


    To ask questions or comment about this privacy policy and our privacy practices, contact us at:

    Lifetime Brands, Inc.
    Attn: Data Protection Compliance Officer
    1000 Stewart Avenue
    Garden City, NY 11530